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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content.

Strategy 141
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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

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Inbound Marketing Vs. Outbound Marketing

Neil Patel

Inbound marketers typically wait for this bunch with the right information in the form of content marketing, SEO, and social media to attract and pull them into their sales funnels. Inbound’s core principle involves creating educational or entertaining content pieces to address a problem faced by a specific audience.

Marketing 139
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How We’re Going to Use X Reality (XR) in Business

Neil Patel

It’s not just in the sales funnel at an introductory level where X reality can support your brand growth. These three types of X reality are ripe with the ability to bring better user experiences to your customers throughout the sales process, to help you ultimately reach your own brand goals. Train Your Team. Conclusion.

Business 123
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How to Choose The Right PPC Agency

Neil Patel

From social media to paid search, PPC is a smart way to see quick results. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Source: Statistica.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

Social media is the here and now, but Alex is a bit on the older side, so do they even use it? Entertaining? That is, to fill in the pipeline and get leads through the sales funnel. Look at where bottlenecks are in the funnel, and wonder why that’s happening. Videos are the way forward, right? Educational?

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? No one trusts media. No one trusts social media. How much social media mojo do you have? Entertaining. FULL TRANSCRIPT BELOW.

Scale 106