Buyer Personas: Tips to Make Them Work Better for Your Sales Team
Sales Hacker
MARCH 25, 2021
First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? A buyer persona is one of the best tools your sales reps can use to close a deal. Perfectly position the product/service to their prospects. Newsflash: buyer personas are useless. Or Mary from marketing?
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