Fri.Jul 12, 2019

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The First Six Months Of Leading Growth At A $1M SaaS Start-up

Outseta

An Interview With Corey Haines, Head of Growth, Baremetrics. By Geoff Roberts 7 min read Corey Haines is a San Diego based marketer that’s currently leading Growth at Baremetrics , a SaaS metrics and reporting start-up. I caught up with Corey to discuss his first six months at the company—and what’s to come next. Geoff Roberts: Hey, Corey! Why don’t we kick things off by talking through what were you doing prior to Baremetrics?

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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. I am, after all, a highly data-driven CMO with a background in data science, analytics and other quantitative disciplines. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do.

Data 52
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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success

ChurnZero

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. When you think of the reasons why churn happens , what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

Scale 75
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Why Churn Rates Can Spike When Your SaaS Startup Experiences Hypergrowth

Tom Tunguz

In Rethinking Customer Churn Rate & LTV/CAC , Thibaud Clement illuminates a counter-intuitive concept about churn. The faster you increase your growth rate (acceleration rate), the higher the churn rate. Consider the same startup under two scenarios: one in which the acceleration rate is 50% and one in which the acceleration rate is 0%. In the 50% scenario, churn will be 67% higher.

Churn 223
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How to Grow Your Microsoft CSP Practice by Digitally Transforming Your Customers

Nimble - Sales

MS Inspire ‘19 is right around the corner. With that in mind, it’s time to start planning your itinerary! Nimble CEO Jon Ferrara will be a keynote speaker on Tuesday, July 16th at 1:30 PM during the Small, Medium, & Corporate Sales Center’s Partner Demo Experience (PDX) at the SMC Sales Center located at The […]. The post How to Grow Your Microsoft CSP Practice by Digitally Transforming Your Customers appeared first on Nimble Blog.

Sales 83

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Demo-litions: Demo Tear-Downs (Episode 2)

Sales Hacker

Welcome to Season 1, Episode 2 of our new Sales Hacker series: Demo-litions , where real reps giving real sales demos are reviewed by two sales experts. Please provide your feedback and comments so we can keep improving this series as we go! To see new episodes as they come out, subscribe at the top of this page, and we’ll get them to you in your inbox each week.

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Why You Can’t Miss Customer Success Summit – Team Edition

Totango

In the past six years, we’ve experienced tremendous success with our annual Customer Success Summit. Given the overwhelmingly positive response to our Executive Forum in Napa earlier this year, we are bringing the same focused, hands-on learning and collaboration approach to our Customer Success Summit – Team Edition. This premier event will take place September 11-13 in the bright lights of New York City.

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Founding Stories: Synapse

Andreessen Horowitz

Imagine moving to a new country to start college. Now imagine trying to open a bank account at a local branch without the traditional forms of identification: no driver’s license, no social security card, and so on.

Banking 55
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What is SaaS? Software-as-a-service defined

IT World

One of the most popular forms of cloud computing is software-as-a-service (SaaS). Here’s a simple SaaS definition: a software distribution model in which a service provider hosts applications for customers and makes them available to these customers via the internet. SaaS is one of the three major categories of cloud services, along with infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS).

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Introducing Account Hierarchy: Model your customer’s complex-looking org charts

Chargebee

A lot can change when you're billing customers with multiple subsidiaries. Set parent-child links and simplify payment relationships with Account Hierarchy.

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Subscription Pricing Strategies to Consider in 2019

Subscription DNA

Subscription services have become popular because they allow customers to receive products they like on a regular basis and enable businesses to maintain a steady… Read more. The post Subscription Pricing Strategies to Consider in 2019 appeared first on Subscription DNA.

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6 Sales Phrases That Are Killing Your Deals (& What to Say Instead)

Sales Hacker

Sales 94
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Meditopia Grew Active Subscribers 500% by Tweaking Its Monetization Strategy

Chart Mogul

Having access to reliable data in real time within ChartMogul helps Meditopia find the sweet spot between growing sustainably and reaching as many people as possible. What is Meditopia. Meditopia is a mental wellness platform that provides personalized content — mindfulness-based meditations, sleep meditations, and more — to help people build mental resilience in their daily lives.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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SaaStr Podcasts for the Week with Pendo and New Relic — July 12, 2019

SaaStr

Ep. 248: Joe Chernov is the VP Marketing @ Pendo, the startup that understands and guides your users allowing you to create products they cannot live without. To date they have raised over $108m in funding from some of the best in SaaS including Meritech, Salesforce, Battery, Spark Capital, and Sapphire just to name a few. Prior to Pendo Joe was Chief Marketing Officer at Robin and before that he was the CMO @ InsightSquared where he led the transition from an email-driven leads model to an acco

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