In 2023 We Took Advantage Of Our Customers. Do It Again, They’ll Never Forget.
SaaStr
SEPTEMBER 3, 2023
So 2023 was a year where growth proved much harder than before, and many SaaS leaders turned up the screws on existing customers: Large price increases were everywhere We raised prices — without adding more value Customer Success teams turned into upsell teams Customers were threatened to sign long term contracts instead of monthly ones And so on With new net logo growth slowing for many, short term thinking thrived: How Can We Get Even More Money Out of Our Base?
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