Brand as a Differentiator: How to Build a Software Brand from Scratch
OpenView Labs
SEPTEMBER 6, 2019
Building and distributing new software products has never been easier. New developer tools make it possible to build software by combining blocks of logic, rather than coding from scratch. Hosting is easier and cheaper than ever. Thousands of products are released every day on app stores and marketplaces. Digital advertising channels allow marketers to reach millions of potential users with inexpensive and hyper-targeted ads.
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