8 Customer Journey Mapping Mistakes to Avoid at All Costs
SmartKarrot
DECEMBER 30, 2021
Customer journey mappings have gained a lot of traction amongst B2B SaaS organizations. A part of the reason is how they can drive customer experience improvements. . But you need to spend quality time and resources in the journey mapping process. So, if your project fails, it can prove to be a costly mistake. Unfortunately, customer journey maps fall short of expectations a lot of time.
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