Thu.Dec 30, 2021

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8 Customer Journey Mapping Mistakes to Avoid at All Costs

SmartKarrot

Customer journey mappings have gained a lot of traction amongst B2B SaaS organizations. A part of the reason is how they can drive customer experience improvements. . But you need to spend quality time and resources in the journey mapping process. So, if your project fails, it can prove to be a costly mistake. Unfortunately, customer journey maps fall short of expectations a lot of time.

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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

When you are getting your SaaS company going, first time founders may sort of Fear the CIO. Or at least, want to stay away. Isn’t it better to go around the CIO, with a sale directly to an operational group within a large company? Sometimes. Aren’t you going to fail whatever SecOps audit the CIO does in the early days? Probably. Isn’t it basically impossible to get the CIO’s attention anyway?

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

It has 2.89 billion monthly active users , a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

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Be Honest: How Easy Is It To Really Switch to Your App?

SaaStr

When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) December 30, 2021. The longer you do SaaS, the more your realize you really can get folks to switch from the competition to you.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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For Hackensack Meridian Health CIO, a year of change

IT World

For Hackensack Meridian Health (HMH), 2021 was a year of big change. The New Jersey healthcare network with 17 hospitals rolled out thousands of Chromebooks to staff to support a rapid shift to remote work for many workers. The deployment was also the first step in a wider project that involved replacing Office 365 with Google Workspace for 40,000 employees and the adoption of Google’s Cloud Platform.

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End of the Year Customer Success Checklist for the year 2021

CustomerSuccessBox

2021 has come to a close and we have a bright 2022 ahead for us. But with the end of the year comes a long laundry list of to-dos. It is especially difficult after the end of the year holidays (we know). B2B SaaS companies are preparing for their final quarter sprint, determining metrics for the next quarter and year & working on Quarterly Business Reviews while also working on customer journey after the new year.

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What Should You Expect from A Professional AV Control Service?

SaaS Metrics

Audiovisual control systems are essential in most offices that regularly run meetings and conferences. It is true that when multiple systems, are connected they can stop functioning at any moment. However, we often see that there are many systems connected, which brings down the credibility of the audiovisual system. What does one. Read more. The post What Should You Expect from A Professional AV Control Service?

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All You Need to Know About Passwordless Authentication

Frontegg

Passwordless Authentication, a Multi-Factor Authentication (MFA) subset, is trending up today. This essentially means there are two factors in the verification process, which can include fingerprints, magic links, or PINs that are sent directly to smartphones or email inboxes. Let’s take a closer look at the rise of Passwordless SSH authentication and also get you started with the top 10 vendors you must check out in 2022.

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OIDC Authentication: A Quick Guide

Frontegg

OpenID Connect, also known as OIDC, is one the most commonly used authentication protocols in the SaaS space today. One of the biggest reasons for this widespread adoption is the seamless compatibility with web and mobile. The following article will show you how OIDC authentication works and also familiarize you with some industry best practices for best results.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.