Wed.Dec 28, 2022

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The #1 Reason CMOs Fail

SaaStr

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. Bring up your objections, respectfully. Quietly do it your way as much as you can. And then … you gotta fall into line. — Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. To many of you, “CMO” will seem like an almost silly title.

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Go To Market Fit vs. Product Market Fit

Predictable Revenue

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

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2022 on Inside Intercom

Intercom, Inc.

Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds.

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How to Promote Your Website for Free: 12 Top Tips

Neil Patel

If you’re like most website teams, you know that promotion is a necessary part of the job. But what if you’re struggling with budget issues? Or maybe you just want to make sure you’re using every tactic possible. Don’t worry—I’ve got you covered! In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today!

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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The top Chromebook tips of 2022

IT World

More than any other platform, Google's ChromeOS is in a constant state of evolution — and if you blink for a minute, you're bound to miss some promising new possibility or progression. For those of us who rely on Chromebooks for work, that's fantastic. It means there's always something new to learn, uncover, and consider and always some intriguing new way to get stuff accomplished.

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8 Ways To Motivate The Sales Team After A Rough Patch with SaaStr CEO Jason Lemkin (Pod 620 + Video)

SaaStr

The last half of the year has been rough for some, but Cloud and SaaS aren’t dead. When a rocketship blasts into space, like the explosive buying and growth during the Boom of the last two years, it eventually has to decelerate. Deceleration doesn’t mean recession or downturn. It just means we’re experiencing a mild hangover. . So what can founders, CEOs, and VP of Sales do to motivate the sales team after a few bumps?

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Best Practices on Calls to Action

Dubb

In this recap from a Dubb Support episode, we are going to take a deep dive into best practices on calls to action. Whether you are just hearing about calls to action or want to get the most out of your video calls to action, this post is going to help you get much. The post Best Practices on Calls to Action appeared first on Dubb Blog.

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US-China chip war puts global enterprises in the crosshairs

IT World

As the US-China trade war escalates, with President Joe Biden's administration issuing sweeping restrictions on exports of chip technology, enterprises in different economic sectors worldwide are bound to get caught in the crossfire between the world’s two largest economies. The new trade rules come at a time when the US is getting increasingly worried about China's growing geopolitical power, and will affect not only computer equipment, but many consumer products built on the restricted semicon