The Daily Egg

JANUARY 17, 2019

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Social Media 265

Social Media Marketing Business Advertising 265

Tom Tunguz

JANUARY 17, 2019

In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. Procore targets construction with their software and Veeva targets pharmaceuticals with their CRM. This concentration limits the market size, but improves product market fit. Both of those businesses are now worth more than $3B.

Machine Learning 233

Machine Learning Artificial Intelligence AI Startup 233

SaaStock

JANUARY 17, 2019

On this week’s podcast, we talk with Liam Martin, Co-founder of Time Doctor and staff.com and organiser of Running Remote , a conference devoted to leaders and executives from companies with remote work culture. We chat about hiring well and creating a healthy and strong culture remotely. ?. Time Doctor measures remote employee productivity and staff.com acts as a two-sided marketplace for hiring remote workers.

SaaS 119

SaaS Business 119

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. The pattern is this: You find yourself in an undesirable state. You realize that there’s a problem: something’s broken, and you want to fix it. But in fixing it, you often over correct.

Customer Support 123

Customer Support Scaling Product Marketing Marketing 123

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Payments

Totango

JANUARY 17, 2019

Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer growth and expansion. The digital transformation of business has given customers more choices and greater freedom from long-term arrangements. To stay relevant, you need to embrace this new customer-centered economy and offer your customers a partnership invested in their growth and expansion.

SaaS 74

SaaS Marketplace as a Service Underperforming Technical Team Scale 74

Sales Hacker

JANUARY 17, 2019

Ever lose a deal because your competitor moved through the sales process faster than you? How about because you moved too quickly? The post What Your Prospect Wants from Your Sales Process appeared first on Sales Hacker.

Sales 71

Sales 71

IT World

JANUARY 17, 2019

SAP has launched a supply chain tracking service based on blockchain that will enable drug wholesalers to authenticate pharmaceutical packaging returned from hospitals and pharmacies. The Information Collaboration Hub for Life Sciences will initially be used to trace the return of unused drugs to wholesalers, but SAP this week said it plans to expand use of the distributed ledger technology to include a broader range of pharmaceutical supply chain processes. [ Further reading: What is blockchai

Blockchain 53

Blockchain Technology 53

Sales Hacker

JANUARY 17, 2019

Is direct mail a viable channel for sales to leverage in order to drive top of funnel engagement? Should your company invest in sending branded swag to deals in the pipeline? How much will it cost you to start? What’s the ROI…if any? The post To Send or Not to Send — What Data Says About Sending Branded Swag appeared first on Sales Hacker.

Branding 58

Branding Data Investment Engagement 58

Backlinkfy

JANUARY 17, 2019

Smartphones have proliferated into every segment of our existence and over the past couple of years, these pocket computers have become increasingly powerful to a point where they are capable of handling all our basic computing and connectivity needs! However when it comes to the business and industry sector, we mostly find that the usage of mobile devices limited to connectivity and communications only.

Mobile 40

Mobile Technology Business Cloud 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Sales Hacker

JANUARY 17, 2019

The post Accelerating Sales with Video: Lessons Learned from Those Seeing Success appeared first on Sales Hacker.

Sales 62

Sales Development 62

IT World

JANUARY 17, 2019

A start-up firm claims its highly efficient distributed ledger protocol can address all the major problems facing blockchain networks, including being able to scale for global financial business by executing up to eight million transactions per second (TPS). The new blockchain protocol, called Devv , was unveiled and demonstrated at CES in Las Vegas last week.

Blockchain 40

Blockchain Technology Scaling Business 40

Point Nine Land

JANUARY 17, 2019

Hi there, we’re Point Nine Capital a VC firm focused on SaaS and marketplaces. If you want to be kept informed of our new posts you can subscribe to our content newsletter. For the fourth year in a row here are our annual team predictions (we’re also late to the party ?? but it’s a tradition now). As usual if you have any comment or want to share your predictions with us please do it in the comment section!

Technical Review 40

Technical Review Marketplace as a Service Software Review Venture Capital 40

IT World

JANUARY 17, 2019

SAP has launched a supply chain tracking service based on blockchain that will enable drug wholesalers to authenticate pharmaceutical packaging returned from hospitals and pharmacies. The Information Collaboration Hub for Life Sciences will initially be used to trace the return of unused drugs to wholesalers, but SAP this week said it plans to expand use of the distributed ledger technology to include a broader range of pharmaceutical supply chain processes. [ Further reading: What is blockchai

Blockchain 40

Blockchain Technology 40

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Payments

Unbounce

JANUARY 17, 2019

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords and URLs based on people’s interests and habits.

Advertising 111

Advertising Branding Data Engagement 111