SaaStr

APRIL 4, 2019

So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. It’s changing the landscape for large enterprise that you are very familiar with. At Zenoss, again, our target market is Global 2000. Large enterprise customers. what are your thoughts? Where is your storage?

Cloud 168

Cloud Scale Trends Machine Learning 168

SaaStr

FEBRUARY 15, 2023

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. If you have product market fit, don’t wait to implement outbound. Regardless, be furious about outbound and bring an entrepreneurial mindset to your marketing. The next hiring focus should be growth marketing.

Scale 196

Scale Sales Hiring CTO Hire Scaling 196

OPEXEngine

JUNE 16, 2020

Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run. You become a hired CEO primarily through one path — climbing the corporate ladder at a large tech company [5a], reaching the GM or CXO level, and then deciding to branch out. Dave started his career in technical and product marketing positions at Ingres and Versant.

Sales Hiring 59

Sales Hiring CTO Hire Venture Capital Technical Advisors 59

Mucker Capital

APRIL 6, 2023

If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. If you're really starting from scratch, do the product.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 244

Sales Hiring CTO Hire Scale Investment 244

SmartKarrot

FEBRUARY 16, 2022

He is the creative mind behind Box’s product and platform. He writes on technology, enterprise, marketing, collaboration, and work culture. Many others have adopted his strategies at Box to create scalable products. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. That was actually a pretty tall order at the time.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

OpenView Labs

JULY 2, 2020

From Freemium to Product Qualified Leads and Product Led Growth. Tips on Enterprise Pricing. The 2020 SaaS Product Benchmarks Report. Steven Sinofsky explains some of the best ways to carefully pick a pricing strategy for your unique product that doesn’t leave money on the table. Tips on Enterprise Pricing.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

APRIL 9, 2019

Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Mallun Yen : So, when did you hire employee 34?

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

ProfitWell

JANUARY 2, 2020

B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must. Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase.

B2C 52

B2C Subscription Payment Features Payments 52

Upscope

JANUARY 5, 2020

Superhuman achieved product market fit and positioning by creating an engine Superhuman ran a brilliant detailed step by step process that helped achieve real product market fit and provide their precise positioning in the crowded email client market. Why should I give a damn? Why should I give a damn right now?"

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. Paul Rosania: So let’s imagine I went to you as a CTO.

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

SaaStr

JULY 10, 2021

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

Sales Hiring 256

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 256