SaaSX

NOVEMBER 14, 2021

But with marketing-generated leads, all of them won’t be equally qualified, so there is usually a manual or automated assessment that is done in order to ascertain the quality of the lead. For example: Hot inbound leads are those who request a demo, or pricing, or reach out to talk to a salesperson.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

How To Buy Saas

JULY 9, 2024

Are you working hard to plan and execute content marketing strategies for your business, but still failing to get the desired results? Then you should think about investing in the leading content strategy agencies that will help boost conversions and help you scale. Negatives Pricing Price on request.

Strategy 52

Strategy Scale AI Search Social Media 52

SaaStr

JANUARY 28, 2020

Jason : I see this a lot of times, the first time stretch VP, they want to hire, you’re not someone that would be threatened, Anthony, but they either get threatened or they get nervous, and instead of hiring someone more experienced than them, they go, I just want a content marketer. You have to go further.

Sales Hiring 197

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 197

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. I haven’t seen that kind of promotion for awhile.

Marketing 113

Marketing SaaS Software Review Mobile 113

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work. So go hire one.

Scale 247

Scale Outsourcing Services Sales Hiring VP of Engineering 247

Neil Patel

SEPTEMBER 22, 2021

Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods.

Strategy 139

Strategy Advertising Social Media Engagement 139

ProfitWell

AUGUST 5, 2019

At this point in the buyer’s journey, research is all around what companies are offering solutions, what features each solution provides, the pricing page, and other basic information that will be presented to a wider group before a purchase decision. SEO & content marketing. What’s better than “free” traffic?

B2B 97

B2B Strategy Marketing Scale 97

Neil Patel

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. Not only does your content have to be amazing, but you have to publish amazing content in quantity. Content marketing is a hit or miss game in which your posts will do well or they won’t. Principle #27: Be willing to pay the price. Blogging isn’t easy.

Branding 111

Branding Content Marketing Social Media Mobile 111

Backlinkfy

MAY 29, 2019

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. So how is content marketing different from product marketing?

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

GetUplift

MAY 20, 2020

By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Content marketing activities may be a bit trickier though: you need to calculate how much it costs you to create and promote the content piece too. Are you getting the best price per lead?

Scale 95

Scale B2B Sales Funnel Content Marketing 95