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Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. Interview them. " For Cross, good B2B content is easy on the eyes. "I’m Learn their language.
Let’s say you want to create an ultimate guide on contentmarketing. Incidentally, my guide, “ The Beginner’s Guide to ContentMarketing ,” features within the top organic search results in this instance. View how your audience engages on your social media platform, allowing you to adapt your strategies.
Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO contentmarketing email marketing social media for ecommerce influencer marketing affiliate marketing. Here’s how it works: You choose a platform to market on, such as Google Ads.
Setup Pricing model and payment gateways. Find quick platforms to launch your MVP. Get a webinar or interview session plan with your industry expert. Plan Social Media Integration with your SAAS Business. Use monitoring tools to identify business emotions over the internet. Create your product demos.
Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. Interview them. " For Cross, good B2B content is easy on the eyes. "I’m Learn their language.
Ego bait – Ego baiting involves creating content that is directly about the people you want to get a backlink from, such as an interview or including them in a list. The logic is that you are appealing to somebody’s ego by talking about them, so they would feel more compelled to share and link to that content. Conclusion.
These keywords are easier to rank for, which gives you a better chance of being featured on page one. Email – Send out regular email campaigns with special discounts and other useful content on your site. Content – Create a contentmarketing campaign that provides helpful and unique information for your customers.
Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Even further up market and in my past engagements with Working Planet, there are a number of challenges related to paid search management that I’ve felt first hand and still don’t see a great solution to.
And when you’re already dealing with high churn, the last thing you need is to lose more revenue by changing your pricing, features and processes with no rhyme or reason. How to do churn analysis in 3 simple steps As a contentmarketer, I love analyzing data. Try Baremetrics free.
Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? Podcast Full Interview: Audio Listen online or find it on more podcast services. It’s about building trust.
I will tell you how many COs I’ve talked to that say, “I’ll come to SaaStr, but I don’t want my series B or series C VC interviewing me,” which is sort of interesting. Jason Lemkin: Anyone post-revenue. Aileen Lee: But I think, yeah, for … I mean, the cloud index is not even post-revenue.
And it needs to be constantly growing and evolving based on user tests, customer interviews , surveys, user journey recordings, emotional competitor research, data analytics… you know, the lifeblood of great marketing. 2 Call out why they need an all in one platform and what the outcome will be for them.
The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customer, lower churn, and grow their revenue. You can see a graph from a study by Harvard Business Review that has some interesting stats on how consumption impacts LTV. The graph shows how payment plans impact usage.
The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customers, lower churn, and grow their revenue. Nico is an online marketer and the founder of Launch Space. You can see a graph from a study by Harvard Business Review that has some interesting stats on how consumption impacts LTV.
Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.
Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.
Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.
And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.
For example, you can: Identify influencers for your marketing team and leads for your sales team Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform Take advantage of pre-written responses Schedule posts when your audience is most active (even if you’re asleep!).
Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.
Your SaaS marketing plan should factor in all five stages: attracting leads, nurturing leads, retaining customers, enhancing revenue, and tracking performance. A few strategies you can try include: Using contentmarketing to lower acquisition costs. Creating a referral program to drive word-of-mouth marketing.
YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a channel YouTube is a content distribution platform, similar to LinkedIn or X, where companies can post videos, build an audience, and engage viewers.
Without knowing it, you’ve started to lay the groundwork for your sales playbook and your go-to-market engine. How after that payment was processed or that service order was signed, you set your sights on cloning that customer. product and contentmarketing assets for different sales touchpoints.
Without knowing it, you’ve started to lay the groundwork for your sales playbook and your go-to-market engine. How after that payment was processed or that service order was signed, you set your sights on cloning that customer. product and contentmarketing assets for different sales touchpoints.
Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. It’s precisely the success of that integration that often dictates the success of the overall acquisition.
Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. But is it the right platform for you ? As a newsletter writer myself, I know how tough it can be to settle on a platform. Substack has a reputation. Let’s get into it.
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