User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

Innovation 78

Innovation Payments Strategy Payment Solutions 78

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 82

Growth Marketing SaaS Payments Strategy Payment Methods 82

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

SaaS Payments 245

SaaS Payments Scale Payment Services Payment Solutions 245

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 65

SaaS Payments Marketing Payment Solutions SaaS 65

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Michael goes into a lot more detail about identifying new international markets to expand into around 14:30.

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Create a Community for Sharing Best Practices.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 87

Product Marketing Payment Solutions SaaS Payments Software Review 87

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

AUGUST 15, 2023

It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

JULY 6, 2023

We know it’s perfect for customer success and product marketing because we built it for it. Userpilot brings more than the ability to trigger NPS surveys inside your app, you can also create onboarding flows , collect user behavior data , and give access to advanced product analytics —everything to nurture product growth.

Payment Solutions 82

Payment Solutions Payment Methods Software Review Payments 82

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Technology Enables Strategy; Doesn’t Define It. Sales Process Engagement.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

Sales Enablement, SaaS and Growth

JULY 24, 2018

I’ve been working within the software as a service (SaaS) industry for more than five years now. During this period I’ve learnt more than I ever thought possible about the SaaS business and my personal growth has accelerated with each passing year. Rules to Run Your SaaS Business By Let’s get down to it.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. For marketers like me, this is an incredibly powerful concept. Which apps should we show website visitors versus in-app customers? Define your goals.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Marketing automation strategy examples.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.

Sales Hiring 147

Sales Hiring Payment Methods Payment Solutions Marketing 147

OPEXEngine

DECEMBER 15, 2020

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Get on the phone, send out cancellation surveys via email, and just spend time getting to know what your customers really need from you—then give it to them before it’s too late.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

User Pilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. Let’s start by defining what a product satisfaction survey is. TL;DR A product satisfaction survey is a type of survey that measures your customer’s overall satisfaction with a product or service.

Scale 72

Scale SaaS Payments Payment Solutions Payment Services 72

User Pilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What types of questions should SaaS include, and why?

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

SaaStr

NOVEMBER 22, 2019

Why does Travis believe that SaaS has upended the economic model but not the engagement model? 285: Hear about Adyen’s journey from a Dutch payments startup to a global public company with more than 15 offices around the world working with large global companies like Facebook, Spotify, Uber, and Microsoft. What questions must you ask?

Underperforming Technical Team 154

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 154

Intercom, Inc.

OCTOBER 29, 2020

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Along the way, I guess I should say, on the personal side, I met my husband in business school. And that’s been really fun during the pandemic.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

SaaStr

OCTOBER 4, 2019

In Today’s Episode We Discuss: * How did Jeppe make his way into the world of startups and SaaS with his becoming CFO @ Tradeshift? What tool stack do they have to ensure seamless communication between remote and non-remote? How does Jesse think about scaling humanity and the personal touch with the scaling of his leadership?

Scale 118

Scale SaaS Payments SMB Sales Hiring 118

OpenView Labs

JUNE 16, 2020

Related: The Recession Planning Framework for SaaS Startups. Experimenting with product/market fit. Ask yourself: Do your communications demonstrate empathy and care for your customers? Every communication should help people feel heard and valued—even if they’re spending less. Experiment with product/market fit.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

User Pilot

MAY 25, 2021

81% of businesses use video as a marketing tool. And why is the subject of microvideos an important one for SaaS businesses? SaaS businesses are increasingly using microvideos inside their knowledge base, to explain UI elements in-app, or to build brand awareness. To recap, this is a short survey that lives inside your product.

Payment Solutions 52

Payment Solutions SaaS Payments Payment Methods Education 52

SaaStr

OCTOBER 24, 2019

I’m an entrepreneur-turned-investor, co-founder of an early generation one, SaaS company called Message Labs that we founded in 2000. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 152

Sales Hiring Scale Payments Cloud 152

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? The key to building successful service/products is data. That’s why behavior analytics forms the core function for SaaS.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

SaaStr

AUGUST 27, 2019

As each of you have likely personally experienced, whether you’re a founder on sales, with each compensation lever you pull, there are inevitably behaviors on the sales team that get pushed. This is generally the first zero to $1 million in ARR, with the founder trying to find product market fit and getting those very first customers.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Sales 128

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 164

Sales Hiring Scale Payment Solutions Banking 164

SaaStr

JULY 8, 2020

Personally, our team has been holding back a little bit. We can only process so much change, and I feel like we’ve been through three worlds since early March. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. Are you more excited about eCommerce?

Investment 155

Investment Technical Review Part-Time VPE Development Team Review 155

SaaStr

AUGUST 15, 2019

After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. Communication with end users have become more complex than ever. Then we couldn’t process the payments. The startup journey moves in waves—whether you’re ready or not.

Scale 100

Scale Payment Methods Scaling SaaS Payments 100