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Preparing for Third-Party Audits: Best Practices for Success

Scytale

Security: To validate your information security controls and ensure sensitive data and systems are properly protected. ISO 27001: An ISO 27001 audit assesses information security management systems and controls and is the globally recognized standard for information security.

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Top 4 Customer Analytics Software Solutions for SaaS businesses

User Pilot

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. If you’re looking for quality customer analytics software for your business, you’re in the right place. What is Customer Analytics Software? Best Customer Analytics Software 1.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Watch the two minute clip for more details.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Resources

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. You can create simple or complex systems to manage your creative process. Content management system: Wordpress or Ghost Price : Free plans.

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Rohini Pondhi , product management lead for Square’s Invoices product, knows this challenge well. It’s like rewriting your notes in school: the information sticks, and you can communicate it effectively to others. At Square, I manage a product called Square Invoices. Iterate on process the same way you iterate on product.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. You can use a hierarchy system to leverage the use of your keywords. Image courtesy of Shopify.

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Buy vs. Build: The Subscription Billing Iceberg Effect

Chargify

Managing offers, reliable billing, and subscription lifecycle management is complex, creating an iceberg effect for companies that decide to tackle it on their own. It allows us to upgrade, downgrade, or cancel a client’s subscription easily. Below, we’ll shed some light on the great buy vs. build debate.