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25 Marketing Books You Should Be Reading

Neil Patel

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. Hacking Growth. He’s got the chops to back it up, having started, grown, and exited many businesses in a variety of industries.

Marketing 128
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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

User Pilot

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews. Source: G2.

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5 Powerful SaaS Growth Tips to Help You Scale Your Business

Incredo

Not all businesses rent an office for their activities. SaaS products like live chat, email automation, keywords research tools have become indispensable parts of any advanced business’s digital marketing toolkit. ur development ?tr?t?g? ur SaaS business. . ur business ?t’? ur business ?n nd established ??m??n???.

Scale 131
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What Other Businesses Can Learn From the Marketing Efforts of Breweries

The Marketing & Growth Hacking Publication

The word is out: Breweries know something about marketing that other businesses can learn from. This is why their audiences relate to them and how they develop a loyal fan base (on top of producing tasty beer, of course). In order to compete, social media isn’t always enough. Some identities are stronger than others.

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5 Ways to Make Your Brand Appeal to Millennials

The Marketing & Growth Hacking Publication

Just looking at the headlines about established brands going under because of millennials makes businesses fret for their future. But in all honesty, the problem is not as complex as the media make it out to be. Better to have one solid account than four poor ones. Be wary of: Branching out too much.

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How to Instill a Growth Mindset in Your Company

Baremetrics

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses. Especially as the majority of a business’ activities are structured around growing one’s audience, sales funnels, budgets, and influence.

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Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

The fact is that Neanderthals weren’t so weak and simple-minded as many people may think. Even though it may sound complicated, the DSP is built in a way to simplify media buying. For example, the Epom Market team developed the so-called Bidding Autopilot feature. the Neanderthal would probably kill the Homo Sapien.