User Pilot

MAY 30, 2023

Put simply, user personas impact your entire business model. The number of personas you need will depend on your business and the diversity of your audience. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

Social Media 95

Social Media Interviewing Underperforming Technical Team Product Marketing 95

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users.

B2C 118

B2C B2B Scale Strategy 118

SaaSOptics

MAY 19, 2022

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. Social Media.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

AUGUST 2, 2023

“We do less than 1% of our business in Croatia, so it’s not really a big market for us,” added TestDome’s head of customer success and sales Igor Novosel. Selling internationally is key to their business model. No one can tell you right now how software developer work will look five years from now. He laughed.

Payment Solutions 142

Payment Solutions Payment Methods Merchant Services AI Search 142

User Pilot

JANUARY 30, 2023

Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business.

Technical Review 87

Technical Review Software Review Underperforming Technical Team Education 87

Practical Advice on SaaS marketing

MAY 25, 2010

Who knew that software developers were such athletes? Though I'm sure some of these folks are spending time in the gym, I've learned that these terms actually refer to the agile development methodologies many are using to build software-as-a-service (SaaS) solutions. Adwords worked for one, but not the other.

Marketing 100

Marketing Social Media Software Development Business Model 100

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213