Business Model Social Media Software Development Underperforming Technical Team 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. The table below shows the impact of mental models on decision-making: Decision-Making. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.
SaaSOptics
MAY 19, 2022
Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.
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User Pilot
MAY 30, 2023
Put simply, user personas impact your entire business model. This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. The number of personas you need will depend on your business and the diversity of your audience.
User Pilot
JANUARY 30, 2023
Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. The decision to keep using it or abandon it.
Intercom, Inc.
FEBRUARY 4, 2021
Adapting to remote work and eschewing business travel has forced a change – the events of the last year has already fundamentally changed how and where we do business. There’s opportunity in change, already this serial entrepreneur is looking at new business models born out of the current situation.
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