Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. But, you’ve never really done marketing in the traditional sense.

Business 215

Business Branding Startup Leadership 215

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 133

Growth Marketing Marketing Scale Payment Features 133

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. As a SaaS company, customer retention is important for us to keep the flywheel active since existing customers are what keep every other process in our business self-sufficient.”.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Chart Mogul

JANUARY 8, 2020

What Leadfeeder was lacking in salespeople back in the early days, we made up for in our adherence to a high growth business model. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. Image Source.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Incredo

NOVEMBER 1, 2019

For a SaaS company (and almost any business), both success and failure depend on decisions that founders make: team members, target groups, product functionality, and of course business model. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

What Leadfeeder was lacking in salespeople back in the early days, we made up for in our adherence to a high growth business model. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. Image Source.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? What job do they need to get done with your product?

B2B 119

B2B Marketing SaaS Social Media 119