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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Display ads rely on graphic formats to catch user attention, build brand awareness, and guide users to your site. Is it brand awareness?

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Segmentation survey built in Userpilot.

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Do your company a favor

ProfitWell

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Personalize the experiences of your new customers to accelerate their time to value. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

On the other hand, if a customer finds a product difficult to use, they can consider it inhibitive for their business. They’ll stop using the product, stop engaging with your brand, and, eventually, churn. Personalize campaigns further than mail merge. Effective feedback loops require trust between a customer and a brand.

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Guide to building a subscription business or service | ProfitWell

ProfitWell

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.