SaaStr

SEPTEMBER 26, 2019

So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

Upscope

JANUARY 5, 2020

For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Positioning focuses on the perceptions of the prospect not on the reality of the brand. Positioning focuses on the perceptions of the prospect not on the reality of the brand.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

AUGUST 15, 2020

Is it wanting to control their brand? What’s the interaction here with owning your brand and owning your channel versus a third party? Because it is that you and I can talk as a consumer and the brand, without this middle in the way, right? You don’t have time for that, don’t you just want to be a brand?”

Payment Methods 195

Payment Methods Merchant Services Scale Payments 195

Point Nine Land

APRIL 9, 2021

A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. To add to that, they’ve also added a shipping/logistics component to their businesses as well as a data offering to help brands better understand their own performance relative to the market.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. We’ve had to hire really smart, driven, intellectually?curious

Technical Advisors 154

Technical Advisors Scale Sales Hiring Sales Recruiting 154

SaaStr

MAY 2, 2019

That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? So once we had Sequoia and Khosla in, we had these references people could call them, so that was fine. Jonathan : Did you have to do any sort of big steps hiring wise? That’s like who you’re hiring too.

Scale 140

Scale Business Sales Hiring CTO Hire 140

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Sales Hacker

AUGUST 18, 2020

And so I quickly raised my hand and said this is an awesome opportunity for me to get sales leadership experience, but also get the expat experience, which at that time I looked at as something incredibly valuable for me. So I found myself in London, a one of one employee introducing this new brand to advertising agencies in Europe.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I do my own reference calls. Excited to be back emceeing.

CTO Coach 122

CTO Coach Sales Hiring Sales Recruiting CTO Hire 122

Intercom, Inc.

JULY 21, 2022

If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? And so we hired somebody who had a lot of experience and could recommend ways to build the team. Rachel Hepworth: Exactly. Andrew Chen: Exactly.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215