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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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What is Vertical SaaS?

Stax

Software tailored to your industry? Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. these software companies are able to develop deep expertise in those niches.

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Billing System Migration: How to Nail It?

Subscription Flow

Billing system migration is the process of replacing your existing billing system with a new one. Billing system migration is painstaking without a proper plan in place. Our platform, SubscriptionFlow, is a billing system migration expert. It cannot handle complex payment scenarios.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.

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The New Discipline Web3 Software Companies Must Develop

Tom Tunguz

The business builds software to help other crypto companies grow. Perhaps you’ll sell infrastructure to help other startups scale or software to manage internal operations. Most US web2 software companies might progress through their lifespans without ever uttering the words treasury management in a board meeting.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

Pricing: Free plan available; paid plans start from $89/mo with a free trial. HypeAuditor Best full-cycle influencer marketing tool HypeAuditor provides a comprehensive solution for brands looking to manage all aspects of their influencer marketing campaigns, from influencer discovery to detailed performance analytics.

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What’s New at Navan: Reinventing a Category with CEO Ariel Cohen

SaaStr

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. There was a new emphasis on building software for people. It was a Frankenstein for transient travelers.