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PLG Marketing: How Product-Led Strategy Drives Marketing Success

User Pilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. It’s one of many activation strategies used to acquire users and scale revenue in the SaaS industry. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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3 Famous Freemium SaaS Strategies (And Why They’re So Good)

OpenView Labs

This is the logic behind the freemium model in SaaS—that a free trial will convince you a product is worth paying for. This is the logic behind the freemium model in SaaS—that a free trial will convince you a product is worth paying for. Freemium is a portmanteau of the words free and premium. Of course it does.

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The Three Rules of Freemium

OPEXEngine

I have a bit of a love/hate relationship with the freemium model. Done right, freemium can lead to amazing success. One of the best examples is Dropbox, which Tomasz Tunguz called the “King of Freemium”. What makes the company unique, he argues, is how it transformed its free users into evangelists.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key to selling SaaS. Have a Trial or Freemium Offer. The freemium pricing model allows clients to experience your product prior to purchase.

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The most popular subscription-based companies and types in 2020

ProfitWell

Software-as-a-subscription (SaaS), is the go-to business model for software. Software-as-a-subscription (SaaS), is the go-to business model for software. The ways in which companies price may vary but all SaaS companies rely on recurring revenue as a business model. The subscription model is booming. Accessibility.

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The Most Popular Subscription-Based Companies and Types in 2020

ProfitWell

Software-as-a-subscription (SaaS), is the go-to business model for software. Software-as-a-subscription (SaaS), is the go-to business model for software. The ways in which companies price may vary but all SaaS companies rely on recurring revenue as a business model. What is a subscription company? Accessibility.

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5 Favorite Insights from the Recurring Revenue Conference 2019

Navint

How do you convert the occasional user, customer, or even someone who’s just browsing into a Continuous Customer ? featured Bill Bradford of BeachBody , Dan Kessler of Headspace , and Corey Weiss of ipsy who talked with Ro Bhatia of LimeLight CRM about how they use data to help drive retention for their subscription services.

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