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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

Churn 52
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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. But especially in the early days, companies need to fight risk aversion and invest in marketing programs that will build the foundation for new industry.

Scale 108
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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. This data point isn’t like our typical benchmarks. This is largely driven by an imbalance in supply and demand.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. Direct Sales.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

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Building Customer Centric Organizations – TSIA Keynote Recap from Customer Success Summit 2017

Totango

Customer Success Summit is the industry-leading conference on customer success because it brings together experienced customer success professionals and industry thought-leaders, as well as research institutes for industry benchmarking. So the big question: how do we accelerate profitable growth in today’s technology marketplace?