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Benchmarking and Budgeting Go Hand in Hand

OPEXEngine

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

User Pilot

TL;DR While churn rate vs retention rate measures two different aspects of the customer journey, the goal for both is the same: to routinely track and improve them. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. Customer Churn Rate Formula.

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The top 6 subscription KPIs to measure for growth

ProfitWell

The trick is identifying a smaller set of metrics that really tell the story of your business and making them your key performance indicators, or KPIs. The good news is that the most important subscription KPIs are constant across SaaS businesses, whether you’re selling a timekeeping software or an accounting tool.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Segment customers with Userpilot.

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Why Do Investors Care So Much About LTV:CAC?

Andreessen Horowitz

Investors often use 3x LTV:CAC as a rough benchmark of a consumer company’s financial health. If your customer lifetime value (LTV) is 3 or more times your customer acquisition cost (CAC) within 5 years, that means your company has efficient returns on sales and marketing spend.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! TL;DR The free trial conversion rate is the percentage of free trial users that convert into paid customers at the end of their trial period.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Customer support events.

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