Remove B2C Remove CTO Hire Remove Scaling
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Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing

SaaStr

Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. At that point, VPEs need them to scale. Game Developers / Folks That Have Only Done B2C.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. So, let me walk you through that.

B2B 161
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Forgot the SaaS Gloom and Doom on Social. ‘Just Build’ with SaaStr CEO and Founder Jason Lemkin

SaaStr

Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. in 12 months?

CTO Hire 144
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Is Seed the new Series A? (Video + Transcript)

SaaStr

We focus on Series A, and we only make a small number of investments, probably four or five a year, precisely because like to work very closely with the companies that we invest into to really help you scale out of Europe. Series A money is to fund the growth energy and the Series B money and C the expansion and the scale up.

New CTO 171
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. Product Strategy for Scale: Pricing.

Pricing 138
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. But as you scale beyond Series A, how can you be sure you’re choosing the right lane? Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52