Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA
SaaStr
AUGUST 2, 2024
Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. Plus, these teams face longer sales cycles and need things like SOC 2 compliance. Enterprise customers need single sign-on, data encryption, AI-driven security shields, and compliance with industry standards.
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