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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group. The developers they hire into CS are engaging as peers with customers and people using the product. There’s a continuum playing itself out.

Scale 211
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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. We also shared that revisiting your monetization strategy is an essential part of growing your business. 2 types of pricing localization.

Pricing 128
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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. What happens if you hire a sales team too early in the life of your B2B startup? Your company incurs unnecessary expenses before figuring out product-market fit.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162
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Do your company a favor

ProfitWell

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.