How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups
SaaStr
JANUARY 2, 2024
Next, they moved to credits, which are very popular, with AWS and Google Cloud being great examples of companies that are always giving credits out to startups. At Zendesk, they spent a lot of time onboarding new partners, but only a small percentage were actually sending startups to them. It amounted in a lot of wasted time.
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