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Gartner: SaaS Will Still Grow 18% in 2023 to $200 Billion Worldwide. And Another 18% in 2024.

SaaStr

So there’s no doubt things are a bit harder for everyone in SaaS and Cloud right now. A few of us are seeing no macro impacts, but probably the biggest tell are Cloud platform giants — AWS, Azure and Google Cloud. SaaS spend is still growing. All are still growing at very strong rates. But they are still growing.

Azure 195
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld. Right now, 70% of the GenAI startups are using Google Cloud.

Cloud 227
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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. The second army are your main competitors. Google, Microsoft, Apple).

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing.

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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Partnerships drive business and thriving ecosystems for SaaS companies unlike anything else. Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business.

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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

This interview originally aired as Episode 229 on April 29, 2019. So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Below, we’ve shared the transcript of Harry’s interview with Manny. And when we apply that to the SaaS world, is that why businesses don’t succeed?

Scale 141
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. This is the best of times in SaaS, right? We wrote a book together. Aaron : Yeah. Maria : Yeah.