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My App Stack: Shrav Mehta, Founder and CEO of Secureframe

SaaStr

I’m using Google Workspace (Gmail, Drive), AWS , Vercel , Slack , Figma , Notion , Salesforce , HubSpot , Secureframe , Clari , and Zapier. #2. Last week we had a great one with Luca Penati, CMO & CCO of BEE, check it out here. This week we have Shrav Mehta, Founder and CEO of Secureframe! #1. What’s your core stack of apps today?

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

. ➝ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝ Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Pipeline better aligns with sales. Not Nicole and not other marketing leaders. Efficiency.

Metrics 91
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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Working knowledge of ad serving tools.

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Product-Led Growth (PLG) For Startups

Mucker Capital

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.

Startup 52
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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

It’s important to focus on one customer type at a specific stage in the sales funnel. With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. Here are some best practices to consider when designing your own landing page.