AWS Growth Marketing Sales Sales Funnel 
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.
Unbounce
FEBRUARY 17, 2021
It’s important to focus on one customer type at a specific stage in the sales funnel. With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. Here are some best practices to consider when designing your own landing page.
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