Remove AWS Remove Growth Marketing Remove Retention
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. AWS, Twilio, Heroku, etc. Competition based pricing works well in markets where the price and value of a particular type of product are well established.

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Why It’s Year 3 When You Lose Your Customers

SaaStr

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Don’t let low churn give you comfort, unless it’s attached to high NPS and net retention. Churn is a lagging indicator.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Investors look closely at retention rates as a signal of customer health, product stickiness, competitive differentiation and pricing power. Check it out!

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Its a good option for growth marketers, UX designers, and customer success teams focused on driving feature engagement and reducing churn. Mixpanel Image source: G2 Mixpanel is a product analytics tool that helps businesses understand user behavior and drive product growth. User rating Userpilot has an average user rating of 4.6

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Top 9 Behavioral Analysis Software Tools of 2025

Full Session

Its a good option for growth marketers, UX designers, and customer success teams focused on driving feature engagement and reducing churn. Mixpanel Image source: G2 Mixpanel is a product analytics tool that helps businesses understand user behavior and drive product growth. User rating Userpilot has an average user rating of 4.6