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20 quick insights on Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

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ISVs vs SaaS: What’s the Difference?

Stax

Microsoft Azure, Amazon Web Services (AWS), or Salesforce AppExchange). They can work with compliance experts or third-party consultants to achieve this. Customers only pay based on the number of users, the volume of data processed, or other usage metrics each period.

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Bulletproof your software with these 12 best application security tools (SAST, DAST, CSPM & WAF)

Audacix

It helps you automate application security testing so that you can reduce your reliance on external consultants and security teams. AWS WAF is a great option for software and DevOps teams that are already using AWS services or looking for a scalable and flexible WAF solution.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 And remember.

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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

So which profit metric should you use? It depends, assuming you run your service from AWS or a similar cloud platform, we recommend using EBITDA — since your COGS scales with your revenue, and your gross margin is pretty consistent, this metric should be sufficient.

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How to categorize expenses in a SaaS startup

Baremetrics

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

samsales Consulting. Amazon Web Services (AWS). Chasse Consulting: Sales Strategies, Inc. Launch Consulting Group. Praxis Metrics. Empowering Coaches, Consultants & Solo-Entrepreneurs. Uncensored Consulting. Head of Customer Experience. Nutshell CRM. Lauren McGuire. VP, EMEA Sales. TripActions.