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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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Hiring a Senior Executive? Ask These 3 Interview Questions

OpenView Labs

So I’m always on the lookout for provocative interview questions that help you learn much more about the person than just their canned answer to “What’s your biggest weakness?” Mixmax isn’t the only company that tries to talk new employees out of staying. “Learning” is the new “expertise.”

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. One negative article can have deep repercussions. It takes time to kick in, and it is fragile.

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Who is Your “Buying Committee” and Why You Should Care

Sales Hacker

Examples: CTO, COO, CFO. Interview salespeople: Great salespeople obsess about their deals, game planning to win at each step, and agonizing about the factors that could kill a deal. Interview the salespeople involved in top wins and losses, and ask what got their customer to conviction or where a deal stalled out.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Come up with product and new feature ideas.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 How long has your community been running? .