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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Resources

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available so you can have a competitive advantage. Technology Customers & awareness 3.1. Funding 1.3.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus.

Branding 209
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Why Web Accessibility Is Good for Business

FastSpring

Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so some of the people that we commonly think of are blind people who use assistive technology called screen readers, which read out all of the code on the website to them.

Business 108
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“I Was Seduced By a Build Scenario”: 11 Ways to Avoid This Exec’s Greatest Tech Failure

BetterCloud

One exec’s greatest failure: “I was seduced by a build scenario … it turned out to be a very poor decision”. At MIT’s 2014 CIO Symposium, ThomasNet President Mark Holst-Knudsen said his greatest business/technology failure was building software when they could have bought it. 52% of projects were challenged, and 19% failed.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

We trust leaders to make decisions on what tools they need to get the most out of their teams. Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Keep an eye out as we will be making regular updates.

Scale 52
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Appcues vs Spekit which is better for customer feedback

User Pilot

TL;DR Collecting customer feedback is an important task for any product team. It helps you understand your users’ needs, the weaknesses of your product, and collect real-time usage insights to inform future feature and product decisions. 4) Ability to analyze the results – both quantitative and qualitative. – Raeann F.

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Pendo vs Spekit: Which is Better For Customer Feedback

User Pilot

Their technology is excellent for using targeted feature adoption flows to quickly familiarize new employees with internal capabilities. Collecting customer feedback should be a standard procedure for any product team. It helps keep teams aligned with the shared feature-planning guide. Cons of Pendo? – Parita P.