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How customer support can keep up with customer expectations

Intercom, Inc.

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. Using customer support to drive loyalty, engagement and revenue. 54% of consumers will try a new brand for a better service experience.

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Jeff Toister on a guaranteed customer experience

Intercom, Inc.

And of course, as soon as she leaves, a customer comes up to me, and you can already tell he was a little bit irritated by who knows what. He asked me if we carried a particular brand of pants called Dockers, and I had no idea. Customer service is part of the broader customer experience. What is customer experience?

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

The writer should be confident that their readers can understand and use the language, especially in delicate situations where the customer may already be upset. Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words.

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Lock-in vs. stickiness in SaaS: Retaining customers the right way

Chart Mogul

So what’s the line between good and evil when it comes to actively retaining customers? How big-brand consumer products boost retention with stickiness. Airline loyalty programs – “I need to keep flying with [airline] otherwise I’ll lose my platinum status!”. Build outstanding brand loyalty.

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29 Latin American SaaS Superstars

SaaStock

Aivo offers Artificial Intelligence solutions for customer service, so that businesses can provide their clients with outstanding experiences. Its core product is AgentBot, which is an automated platform for omnichannel customer support. It allows the easy creation of branded online academies. Funding to Date : $1.1M

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

When he set out to create this world-class brand that would be recognized as one of the finest hotels in the world, he said that the way to do it wasn’t to be over the top every time, but just to be better than average. Or you find out something even personal about that customer, and you can surprise them.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

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