Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
SaaStr
APRIL 10, 2023
The classic example of Behavioral Loyalty is say United Airlines. Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. They love your brand, so long as you keep adding cool features, and your site stay up. No one loves United.
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