Selling AI : Category Creation of a Different Flavor
Tom Tunguz
MARCH 25, 2024
Selling software will evolve to selling agents , AI that acts on behalf of users. In a sense, selling AI agents is analogous to category creation. About a decade ago, Nick Mehta & the Gainsight team created the customer success category. The fear of losing a job to AI is enough to stonewall its purchase.
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