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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? It happens.

AI Search 113
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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245
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How to Save Time with AI Social Media Content Creation

Buffer Resources

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. AI content creation tools can help you here, especially when saving time in social media post creation.

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LinkedIn SEO: How to Optimize Your Account in 2024

Buffer Resources

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities.

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15 Ways for Effectively Scaling SaaS

User Pilot

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Take advantage of AI and customer feedback tools to improve customer satisfaction.

Scale 86
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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

User Pilot

Users stuck in AI response loops. From poor onboarding to slow response times and inadequate self-serve support, customer pain points significantly impact the customer experience, potentially leading to dissatisfaction, negative online reviews, and churn. Six common customer pain point examples Inaccessible customer support channels.