Neil Patel
APRIL 19, 2021
Maybe hire a few hundred influencers to promote your business? That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.
OpenView Labs
APRIL 13, 2020
Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Monetization.
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Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.
Baremetrics
DECEMBER 12, 2019
Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Especially as the majority of a business’ activities are structured around growing one’s audience, sales funnels, budgets, and influence. Some might even say it is the sole aim for most businesses.
Sylvia Ng
FEBRUARY 17, 2016
What’s clear is that a growth engineer’s personality and attitude toward growth – be it company, team, or personal growth – matters just as much, if not more than, technical experience. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO.
Sales Hacker
FEBRUARY 2, 2024
If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. . Driving pipeline for sales (SLG).
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Rachel Hepworth: Exactly.
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