article thumbnail

Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. Apart from offering a tool, the AltiSales team also provides consulting services.

article thumbnail

Churn is the Quiet SaaS Killer

Sales Enablement, SaaS and Growth

High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. They overestimate the importance of the initial sale and underestimate the importance of a client’s lifetime value (LTV). This is always a huge mistake.

Churn 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. In this situation, there’s much better cooperation between sales and marketing.

article thumbnail

Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Scale 210
article thumbnail

Understanding your ideal customers and how to sell to them

Intercom, Inc.

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Pirate’s Guide to Sales. The Sales Acceleration Formula. Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook.

Scale 141
article thumbnail

BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. In fact, in some form or another, he’s been working in sales for most of his career. Onboarding, but make it remote. Kieron: Absolutely.