SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Frontegg

AUGUST 19, 2021

Users don’t want to write emails or engage with support teams anymore. Companies are shifting towards Product-Led Growth strategies and self-service features are making it all happen. Onboarding, user management, subscriptions – let’s take a closer look at the potent self-service and PLG combo. The answer is simple.

SaaS Payments 98

SaaS Payments Payment Services Payment Solutions Underperforming Technical Team 98

Teamgate

JUNE 11, 2025

Developer API Documentation, API, Examples, FAQ and more. Developer API Documentation, API, Examples, FAQ and more. Effective API monitoring helps prevent these issues by improving uptime, identifying bottlenecks, and ensuring smooth operations. Great for small to medium teams with a pay-as-you-go pricing model.

Scale 52

Scale Payment Solutions Payments SaaS Payments 52

Intercom, Inc.

AUGUST 29, 2019

It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. These lay the foundation that enables your team to run as efficiently as possible.

Scale 172

Scale Sales Hiring Scaling Payment Services 172

Intercom, Inc.

APRIL 3, 2025

In the high-stakes world of gaming, support teams face a unique set of challenges. For too long, gaming operators have been forced to choose between three competing priorities: Speed: Providing fast responses to keep players in the game. The real cost: Increasing budgets that don’t correlate to increased results.

Payment Services 104

Payment Services AI Underperforming Technical Team Technical Review 104

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes.

Payments 200

Payments SaaS Payments Banking Underperforming Technical Team 200

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 148

Software Review Technical Review Development Team Review Branding 148

Neil Patel

APRIL 12, 2021

By offering a subscription-based service, it’s much easier to manage your stock levels. You can devote more resources to buying (and selling) the products your customers truly want, and you’ll waste less stock in the process. What’s more, you can reduce your operational costs by streamlining order fulfillment and logistical processes.

Outsourcing Services 139

Outsourcing Services Payment Methods Subscription Payment Features 139

User Pilot

MARCH 25, 2024

Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio. Reduce churn with proactive customer service. new customer acquisition is also more expensive than customer retention.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

FastSpring

SEPTEMBER 12, 2024

Consumers are less likely to complete the purchase when a digital purchasing experience isn’t seamless—whether it’s a poor checkout interface or limited payment options. When it comes to payment methods in South Korea, nothing is more trusted in mobile wallets than Kakao Pay, which has over 36.5 million users.

Payments 102

Payments Payment Solutions Payment Methods Payment Services 102

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Outsourced Development 98

Outsourced Development Payment Solutions Underperforming Technical Team Metrics 98

SaaStr

NOVEMBER 7, 2019

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

Payments 155

Payments Merchant Services Payment Solutions Payment Services 155

Intercom, Inc.

MAY 3, 2018

Here are five quick takeaways: Instead of relying on word of mouth to permeate the team, write things down. Iterate on process the same way you iterate on product. If a process doesn’t stick, don’t hesitate to move from it. To this day, Rohini continues to cold-call customers. All the magic happens through Square.

Payment Methods 195

Payment Methods Merchant Services Scale Payment Features 195

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. As such, they can face less competition because of the high barrier of entry that comes with developing specialist SaaS products.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. Another collection of their customers actually turned their kitchens into service offerings.

Sales Hiring 219

Sales Hiring Scale Payments Cloud 219

Baremetrics

NOVEMBER 9, 2021

Develop a Full Marketing Strategy 2. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products. Payment processing can cause huge headaches for buyers if the account can’t be transferred. to 11.2%.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Tom Tunguz

NOVEMBER 13, 2012

Conversion rates can vary widely by channel and lots of poor traffic isn’t worth the effort. Spifs or sales incentives If you are considering a distribution or sales channel partnership, spiffs or sales promotion incentive funds ensure that sales teams working for your partner are paid to sell your product. Avoid them.

Startup 100

Startup Underperforming Technical Team Scale Payment Services 100

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services SaaS Payments 128

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I was managing a team of 15 and the company had grown to about 140 employees.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JULY 27, 2023

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. Average salary: $191,286/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Sales Hacker

MAY 9, 2019

The Process for Creating a Sales Compensation Plan. Once you understand how to create a fair compensation plan for your sales team, you can check out some examples: Sales Development Rep (SDR) Compensation Plan Example. It takes 3 months to ramp the team: Year 1 $600k / $25k = 24 deals (take into account a 3 month ramp).

Compensation 110

Compensation Sales Hiring Development Team Review Sales Recruiting 110

Intercom, Inc.

JULY 23, 2020

As the CEO of Flow , a flexible project management app for teams, Daniel is working to create a productivity tool that defies conventional metrics, meaning that it simply allows you to get your most important work done without monopolizing the time you spend in the software itself. I just got hooked on that process. billion in 2015.

Technical Review 199

Technical Review Payment Methods Payment Solutions Development Team Review 199

Tom Tunguz

OCTOBER 24, 2021

And as Travis mentioned, we’ve had lots of great recent guests, Hollie Wegman, CMO at Segment, Adam, the head of developer relations at HashiCorp, G.C. Over the past seven years, she’s been responsible for scaling Stripe’s worldwide business operations. Her team loved working for her. COO, what does it mean?

CTO Coach 164

CTO Coach Sales Hiring Sales Recruiting CTO Hire 164

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. " Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. 

B2B 139

B2B Technical Advisors SaaS Payments Underperforming Technical Team 139

Baremetrics

OCTOBER 7, 2021

For example, if your conversion ratio is low, is that because your marketing team is bringing in poor leads, your sales team isn’t succeeding in converting high-quality leads, or your development team hasn’t put the best parts of your platform at the front for a successful free trial? Try Baremetrics free.

Payments 98

Payments Sales SaaS Payments Underperforming Technical Team 98

Andreessen Horowitz

APRIL 30, 2024

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Angela: Why Global Payments? Why at that time?

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

User Pilot

APRIL 15, 2024

There are various types of customer pain points, including financial pain points, process pain points, productivity pain points, and support pain points. This means customers will abandon brands with poor communication, opening up an opportunity for your business to stand out. Increased retention. Better customer support. CSAT surveys.

Communication 105

Communication SaaS Payments Payment Methods Payment Solutions 105

The Angel VC

DECEMBER 12, 2018

UIpath, the wildly successful robotic process automation solution out of Romania, is on a similar trajectory. The main reason is that your customer acquisition costs are highly front-loaded. Let’s say you have a CAC payback time of 12 months, i.e. your fully-loaded customer acquisition costs equal 12 months of gross profit.

Sales Recruiting 106

Sales Recruiting Sales Hiring SaaS Payments Scale 106

ProfitWell

MARCH 2, 2020

Guiding people effectively through that journey helps them see the value your service provides at each step of the way. Customer success is the process behind helping customers achieve their intended goals. What’s the difference between customer service/support and customer success? Easier customer acquisition.

Customer Success 72

Customer Success SaaS Payments Strategy Payment Services 72

User Pilot

JULY 23, 2020

In his blog, we’ll show you why profitability and growth depend on retention marketing; how to measure retention; how to reduce churn rate , and how to develop a strategy for keeping and growing your customers through the critical early stages and beyond. Customers who do not use your service do not see value from it. Day 1 Retention.

Retention 94

Retention SaaS Payments Strategy Payment Solutions 94

Baremetrics

MAY 7, 2019

Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team. After seriously considering an acquisition offer, Wistia decided to take on $17.3M What do I need funding for? Buffer spent $3.3 Equity Financing.

Finance 111

Finance Startup SaaS Payments Payment Methods 111

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). Site traffic became leads, we nurtured leads to the point of booking calls with our sales team, and then we let the sales team take prospects through the point of conversion.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Sales Hacker

OCTOBER 14, 2021

As a result, we lost 40% in GMV since March 2020, which translates into $85,000 in monthly payments. We offered a big discount for the first 60 days of work with our developers for startups that had been affected by the pandemic. On top of that, we started getting more proposals about partnerships and possible acquisitions.

Payments 109

Payments Revenue Payment Methods Underperforming Technical Team 109

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. During the pre-startup stage, a SaaS company should be focused on identifying a problem and how your service provides a solution to that problem. “At Spending too much on customer acquisition before product/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

NOVEMBER 21, 2019

Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Emilie Maret | Fellowship Team @ The Family. The good thing is … this is the good news, bad news. FULL TRANSCRIPT BELOW.

New CTO 167

New CTO Sales Hiring B2C CTO Hire 167

FastSpring

APRIL 26, 2022

While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate. When you’ve reached this point, you could continue losing customers with no new customer acquisition and still increase your revenue (at least for a while). What Is Negative Churn? Look for Red Flag Metrics.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Baremetrics

DECEMBER 18, 2019

Sean Ellis, who ran growth in the early days of Dropbox, LogMeIn, and Eventbrite benchmarked nearly a hundred startups with his customer development survey. strong acquisition and retention) almost always exceeded that threshold. Bad pricing practices are easy excuses for customers to cancel. Guessing is a bad strategy.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136