SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. G2’s finance team took a 12-page contract and made it three pages.

Marketplace as a Service 203

Marketplace as a Service Software Review Technical Review Azure 203

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. Finding proper market fit should be part of any business model as it’s the place where customer acquisition happens in the early stages of your company. You have to look at the marketplace and understand how people are actually finding their success.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 215

Outsourcing Services Scale Sales Hiring Outsourced Development 215

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Notice the word “your” in each line: “Take charge of your finances.”

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam. Show Introduction [00:10].

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Goal of website. .

Business Model 195

Business Model Scale Pricing Payment Methods 195

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” A freemium offering breaks down those walls and gives users a clear path to discover your product/service.

Business Model 74

Business Model Payment Features Business SaaS 74

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. Chasing free customer acquisition.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

User Pilot

MARCH 29, 2024

Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. Digital marketing : Target potential customers online by attracting them to your online marketplace or website. You can implement a growth loop to drive customer acquisition, engagement , or even retention.

Branding 90

Branding Social Media Technical Review Software Review 90

Sales Hacker

SEPTEMBER 2, 2020

Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. And to facilitate that their website shows some of the services they provide with a vague “get in touch” option and no pricing listed. Their goal is very clearly to get you into a conversation with a rep.

Scale 108

Scale Outsourcing Services Sales Technical Review 108

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Stripe can also be used to run software platforms, marketplaces, and subscription businesses.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. Twilio SendGrid.

Software Review 52

Software Review Software Marketing Scale 52

Navint

OCTOBER 25, 2018

They use the “swivel chair approach” in connecting people through a transaction’s lifecycle to make up for friction along the way—in getting invoices out, in applying cash, in paying sales commission, in running finance operations, or in paying taxes, for example. Make sure you focus on defining the interaction among business services.

Payment Services 40

Payment Services Scale Marketplace as a Service Payment Methods 40

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

SaaStr

JUNE 16, 2020

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. Tableau is an acquisition that Salesforce made a year ago or so. We learned from that early on.

Sales Hiring 159

Sales Hiring Scale SaaS Payments Payment Services 159

All that Saas

MAY 1, 2021

Also, it increases customer acquisition and helps build a strong community around your brand. Traackr has not provided its pricing plans for its services. So, when combined, ‘Influencer Marketing’ means when a brand/company approaches or collaborates with an Influencer to promotes its products, services, or campaign.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Arley Nevar.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130