FastSpring

JULY 12, 2019

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

Customer Lifetime Value 98

Customer Lifetime Value Payment Features Finance Payment Solutions 98

Stax

MARCH 16, 2025

As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. By pinpointing the exact reason for user churn, you can determine how to avoid it and ensure that your business continues to have strong profits. Looking to measure churn? Contact sales 2.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Neil Patel

MARCH 8, 2023

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

Customer Lifetime Value 88

Customer Lifetime Value Payment Methods Payments Payment Features 88

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. Take a traditional business, like a furniture store.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

SMB 130

SMB Payments Payment Services SaaS Payments 130

Incredo

JULY 14, 2019

The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product. That means a company generates revenue on a regular basis based on how many customers it has and what subscription plan they choose.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Stax

APRIL 17, 2025

Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage. What is SaaS Upselling?

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses. SaaS businesses have churn.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

ChurnZero

APRIL 25, 2025

Customer teams have more data at their fingertips than ever before. And the shift to better integrate CS and sales is well underway. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? Onboarding and retention strategies are standard practice. Where can you start?

Forecasting 52

Forecasting Customer Success Payments Data 52

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. When customers consistently return to make purchases, it is usually a positive indication that your company is doing well.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

Baremetrics

APRIL 6, 2021

When you’re looking at your business goals, you need to consider not only your existing monthly revenue but your contraction monthly recurring revenue (MRR). Contraction Monthly Recurring Revenue (MRR) is an extremely important metric for subscription businesses. Want to Reduce Your Churn?

Outsourced Development 99

Outsourced Development Payments Revenue Payment Services 99

FastSpring

NOVEMBER 22, 2022

Integration of PLG and sales-led business models: Supporting multiple GTM strategies has become the standard for SaaS. This is why more and more SaaS companies are seeking out merchant-of-record solutions like FastSpring to simplify their payment stack and reduce the risk and complexity of transacting around the world.

Merchant Services 78

Merchant Services Payments SaaS Payments Payment Solutions 78

User Pilot

MAY 30, 2025

They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. For example, a customer acquisition cost (CAC) of $12 per install may seem impressive at a glance.

Payment Solutions 104

Payment Solutions Mobile Payments Payment Methods 104

Baremetrics

AUGUST 28, 2021

As a business owner, you measure your incoming profits and revenue with several metrics. Some of the common metrics for this include net income, gross revenue, and net revenue. But what are the differences among these measurements, and which is the best measurement to tell you the financial health of your business?

Payments 90

Payments Revenue Payment Services SaaS Payments 90

How To Buy Saas

DECEMBER 20, 2024

So let us first understand the unique factors that affect SaaS accounting: Revenue Recognition: SaaS revenue depends on the subscription model, and the recurring nature of the income stream can create complexities in revenue recognition compared to traditional businesses.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

Baremetrics

SEPTEMBER 15, 2021

Revenue Performance Management (RPM) is when a company monitors its revenue performance, tracks how revenue is affected by strategic decisions, figures out revenue drivers, and then optimizes operations to drive revenue growth. Without the systemized focus on pushing revenue up, companies can falter.

Payments 97

Payments Revenue Payment Services SaaS Payments 97

Baremetrics

APRIL 6, 2021

The recurring revenue growth platform provides users with valuable insights into subscription funnels and one-click analytics for Stripe. This platform drives explosive subscriber growth with an enormous suite of SaaS metrics. Other features include metered billing, multiple gateway support, and CRM integration.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Solutions 93

User Pilot

NOVEMBER 28, 2023

Represents the speed at which your customer base increases over a specific period. Customer acquisition cost. The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. Customer activation rate. Monthly and annual recurring revenue.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

Valuize Consulting

NOVEMBER 25, 2024

In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

FastSpring

JUNE 22, 2022

Provide confirmation on the following information on your checkout page: The customer’s information Shipping details Billing details Order number for tracking Price and payment information. By providing that information in an easy, clear-to-read format, customers can verify the information they need to continue with their purchase.

Payment Methods 148

Payment Methods SaaS Payments Payment Solutions Payment Services 148

Baremetrics

OCTOBER 7, 2021

For example, if your conversion ratio is low, is that because your marketing team is bringing in poor leads, your sales team isn’t succeeding in converting high-quality leads, or your development team hasn’t put the best parts of your platform at the front for a successful free trial? But don’t calculate all these KPIs by hand!

Payments 98

Payments Sales SaaS Payments Underperforming Technical Team 98

FastSpring

MAY 30, 2019

Perhaps one of the biggest benefits of implementing a subscription model is that it allows software companies to avoid the unpredictability of one-time sales by guaranteeing a steady stream of revenue. In this second post of our subscription finance series, we’ll break down what you need to know about Annual Recurring Revenue.

Payments 73

Payments Finance Subscription Payment Features 73

Baremetrics

OCTOBER 24, 2021

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations that power online payment processing, but it isn’t without limitations. For example, the Stripe analytics dashboard is lacking the needed depth for SaaS businesses that rely on recurring revenue.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Subscription Flow

MAY 30, 2024

Yet these tools in themselves are never enough and you need them to integrate well with other software that offers different functions to help streamline your user’s experience. SubscriptionFlow also places a great deal of importance on customer retention and churn management which helps businesses grow.

Merchant Services 97

Merchant Services Payment Solutions Payment Services SaaS Payments 97

User Pilot

APRIL 3, 2024

Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

AUGUST 6, 2024

Sales funnels, on the other hand, aim to nurture qualified leads through the sales process and close deals as soon as possible. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

Baremetrics

OCTOBER 8, 2021

To run a business online, you probably need a customer relationship management ( CRM ) software package and/or payment processor to manage your customers and their invoices. This is because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors.

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Today, publishers have a lot more choice when it comes to picking a monetization strategy.

Payments 49

Payments Payment Solutions Mobile Subscription 49

Baremetrics

MAY 18, 2021

When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Stax

FEBRUARY 21, 2024

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Payment Solutions 88

Totango

DECEMBER 15, 2020

When your brand fails to deliver what your customers sought when they came to you, their experience of your brand falls short of success. You can define customer success in greater detail by relating it to each stage of your customer’s journey. This directly impacts your revenue by affecting your customer lifetime value (CLTV).

Customer Success 117

Customer Success Payments Payment Methods Payment Solutions 117

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. How do you calculate CAC for Stripe customers?

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96