SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. The core self-service business was growing steadily at significant scale and was profitable.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

NOVEMBER 14, 2019

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” That poor customer experience was becoming a huge risk for churn and lost revenue: “Our monthly managed revenue is basically just support and tickets, answering phone calls, getting back to customers when they have issues.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Intercom, Inc.

APRIL 7, 2022

The company kickstarted the SaaS revolution we know so well today, but as SaaS was booming, so too was churning. Businesses quickly realized they were spending a bit too much on awareness and customer acquisition and not nearly enough on retention. And as you might have already guessed, they called it Salesforce.

Customer Success 118

Customer Success Technical Review Sales Hiring VP of Engineering 118

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? Here’s Rachel. .

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. That's what metrics give you. They just started.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

yoursales

JANUARY 28, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Acquisition by Dropbox announced on March 9th 2021. Mimiran – More Leads and More Deals for SMB Services Business. ZeroBounce - Award-Winning Email Validation Service. Currenty investing time in our Drift setup.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

SaaStr

JUNE 16, 2020

I’m going to first talk about some of the insights that we’ve gotten from serving Salesforce Ventures portfolio companies, both in terms of what they’re seeing in the market and how bookings and churn and things like that are heading, but then also how they’re adjusting to this on their go to market strategies.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

Chargify

OCTOBER 22, 2020

Through these integrations you can discover new insights from business data while enhancing your sales process to provide a customer-centric experience that will help reduce customer churn. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange.

Payment Features 56

Payment Features B2B Marketplace as a Service Forecasting 56

Chargify

AUGUST 17, 2017

Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. The bigger your customer base gets, the nearer you’ll get to the point where the amount of churned customers exceeds the number of acquired customers. Actually, the description isn’t talking about Amazon. If you aren’t, START NOW.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

User Pilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC).

Social Media 94

Social Media Customer Lifetime Value SaaS Marketplace as a Service 94