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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ ’ Bill is approaching half a million customers, so has a good pulse on small businesses. Going Long We’ve written before on the power of going long in SaaS.

SMB
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What is Vertical SaaS?

Stax

That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Software tailored to your industry?

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IPO Offerings Are Already Up 62.5% This Year. With Much More to Come. We’re Back

SaaStr

And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Stop waiting. Last valued at $12.5

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Customer Churn 101: How to Identify and Address It

User Pilot

See a Live Demo Customer churn is the most overlooked growth blocker in SaaS, directly impacting customer loyalty. Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. In B2B SaaS, a monthly average churn rate of 3-5% is normal. Under 3% is excellent.

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Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

The Core Strategic Divergence The fundamental difference between Olo and Toast isn’t just about technology – it’s about market segmentation philosophy that has created two entirely different business models with dramatically different outcomes. margin) Net Income: $11.8M margin) Net Income: $11.8M

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes.