User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 97

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 97

User Pilot

APRIL 29, 2024

A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. A proper SaaS renewal management system tracks user behavior to identify customers at risk of churning. This helps you to extract more revenue from the customer over their lifetime.

SaaS Payments 80

SaaS Payments Business SaaS Payment Solutions 80

OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. The vendor does not incur the cost of hosting or integrations with other applications.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

CustomerSuccessBox

OCTOBER 21, 2021

For so many years, SaaS has focused so strongly on the acquisition that they have been blind to other aspects of the customer journey. But it is also a boon to the SaaS businesses because now you can earn much more through recurring payments. The Golden Benchmark in Customer Success. Therein come the metrics for your efforts.

Payments 52

Payments Customer Success SaaS Payments Revenue 52

Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Today, we’ll examine Tableau, the market leader for data visualization software.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

OPEXEngine

MAY 18, 2021

SaaS Metric #1 – Annual Recurring Revenue (ARR). ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. ARR = (Overall subscription per year + recurring revenue from add-ons or upgrades) – revenue lost from cancellations.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

BrightBack

JANUARY 17, 2022

But in practice, being best-in-class at digital retention is a key challenge for most startups and enterprises, as it requires significant engineering to connect 3 to 5 systems of record (e.g. In an ideal world, it should be easier and more affordable to retain existing customers than acquire new ones.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. Revenue per Employee. What Is Capital Efficiency?

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Baremetrics

JANUARY 24, 2021

The benchmark customer churn for SaaS for SMBs is 5%. Revenue churn vs. customer churn Up until January 2020, almost all of our growth over the past 5 years had been generated through a pretty traditional sales-led growth strategy. This means that our revenue churn was very low. At 19.20%, we were dramatically off-base.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Chart Mogul

JUNE 9, 2023

After analyzing data from over 2,100 SaaS startups to publish the SaaS Benchmarks Report 2023 Sid is full of insights on the topic at hand. Logo acquisition is harder: upselling and retention are crucial. Christoph elaborates on how a long-term, strong economic market with low interest rates led to an influx of capital in the system.

Trends 52

Trends SaaS Payments Payment Solutions 52

OPEXEngine

JULY 28, 2020

Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. Since 2008, its revenue has tripled and its stock price has soared 14-fold in response.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

CustomerSuccessBox

MARCH 25, 2021

They’ve moved down your marketing and sales funnel and have finally invested in your software. . Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. What’s next? Will you let them be on their own?

Retention 52

Retention SaaS Payments B2B Business 52

OpenView Labs

JANUARY 29, 2020

Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business? Freemium benchmarks. 10 Questions To Answer.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OPEXEngine

MARCH 10, 2020

Gross margin is a metric that measures your profits as a share of revenue. Gross Margin = Revenue – Cost of Goods Sold (COGS). Typically, gross margin is quoted as a percentage of revenue. In this case, it’s known as the “gross margin rate”: Gross Margin Rate = (Gross Margin / Revenue ) * 100. Gross Margin Benchmark.

Payment Methods 59

Payment Methods Scale Benchmarks Payments 59

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Few accounting systems can easily report profitability that way. Amplify low-cost sales channels.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

OPEXEngine

NOVEMBER 9, 2021

The contracts are identical twelve-month contracts except for the payment terms. Contract B relaxes payment terms to monthly payment, 12 monthly installments for the next year. The payback period metric doesn’t capture the difference in the quality of the revenue/cash collections.

Sales Hiring 52

Sales Hiring Scale Payments SaaS Payments 52

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ChurnZero

JUNE 19, 2020

It is no secret that customer churn hits recurring revenue businesses hard, but what’s its real impact on their long-term health and valuation? To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. Q&A Recap.

SaaS Payments 72

SaaS Payments Retention Metrics Payment Solutions 72

Chargify

OCTOBER 21, 2020

In fact, if a software company is growing at only a 20 percent rate per year, there is a 92 percent chance the business will cease to exist within just a few years. Data such as responsiveness to pricing, churn, conversion rates, and recurring revenue should be at your fingertips. Why Establish an Analysis Framework.

Subscription 63

Subscription Payment Features Payment Services SaaS Payments 63

FastSpring

OCTOBER 25, 2019

If the customer doesn’t stay with the company long enough to at least break even on acquisition costs, it can sink the business. It’s this period, the Customer Acquisition Cost (CAC) Payback Period, that companies need to keep an eye on to maintain profitability. SaaS Industry Benchmarks for CAC Payback Periods.

Payments 61

Payments Scale SaaS Payments SaaS 61

OPEXEngine

JANUARY 14, 2020

Price/Revenue Ratio. Public Software Companies. +8%. Source: SEC filings – weighted average by company revenue. Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Baremetrics

MAY 7, 2019

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. After seriously considering an acquisition offer, Wistia decided to take on $17.3M Bootstrapping purists insist on only using revenue from customers to fund the business. Buffer spent $3.3

Finance 111

Finance Startup SaaS Payments Payment Methods 111

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate.

Sales Hiring 142

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 142

User Pilot

APRIL 24, 2024

TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Tracking SaaS renewal rates enables predictable revenue, aiding financial planning and resource management for future growth. SaaS renewals refer to the process of a subscription renewal to a software service that is hosted online.

SaaS Payments 85

SaaS Payments Retention Payment Services Payment Solutions 85

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Use a reliable subscription billing system. But that doesn’t mean starting a subscription company is easy. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OPEXEngine

JUNE 9, 2020

Recent survey data from Global Research shows there is an expectation of -20% hit to the 2020 professional services revenue forecast. SaaS contracts provide a more predictable revenue stream that can accelerate your ability to recover. You can use up-front discounts to help your customers but beware of extended payment requests.

SaaS Payments 59

SaaS Payments Payment Services Technical Review Payment Methods 59

FastSpring

AUGUST 11, 2020

When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. In this comprehensive guide, we’re going to take a deep dive into: What is subscription revenue? The best part?

Payment Features 85

Payment Features Payments Payment Methods Subscription 85

wepay

SEPTEMBER 12, 2018

If your customers use your platform more frequently that in turn drives up overall usage and in the end, revenue. Before you take action on what you have discovered about your users and their activity it makes sense to also look at what the standards and benchmarks are for user engagement for a SaaS or ISV business.

Engagement 40

Engagement SaaS Payments Strategy SaaS 40

Baremetrics

MARCH 23, 2020

Typically it’s referring to users or revenue lost and is usually represented with either a percentage or dollar amount. Or if you said you had $2,000 in monthly revenue churn, that means you lost $2,000 in monthly recurring revenue from either customer cancellations or downgrades. So, when should you start worrying?

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

User Pilot

NOVEMBER 28, 2023

Customer acquisition cost. The total revenue a company can expect from a single customer over the course of their relationship. Monthly and annual recurring revenue. The consistent and predictable revenue a company can expect to receive over a period of time, either monthly (MRR) or annual (ARR). Customer churn rate.

SaaS Payments 89

SaaS Payments Metrics Customer Lifetime Value Marketing 89

ProfitWell

FEBRUARY 26, 2020

Customer retention can hold more weight than acquisition. What is retention software? Retention software is software that focuses on optimizing user retention and reducing churn. It helps businesses keep their customers, maintain revenue growth, and understand why and when customers are leaving. Better forecasting.

Payment Solutions 52

Payment Solutions Retention Payments Software Review 52

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

Baremetrics

NOVEMBER 10, 2019

This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath. Say, your customer acquisition efforts are starting to pay off, and you need to keep an eye on your Customer Acquisition Cost (CAC). These models feed or push data into the Operating Model. .

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Baremetrics

NOVEMBER 2, 2021

CLV is simply the average amount of revenue you can expect to generate from a single customer before they churn. Connect Baremetrics to your payment processor, including Shopify and Stripe, and start seeing all of your revenue in a crystal-clear dashboard. Just check out this demo account here.

Customer Lifetime Value 98

Customer Lifetime Value Payment Services Payments SaaS Payments 98