Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 177

Cloud Software Benchmarks Retention 177

Chart Mogul

JUNE 1, 2023

Whether you have annual or monthly subscriptions (or a mix of both), it is common to measure retention over 12 months. Reminder: in SaaS, a cohort is a group of customers that start their first subscription in the same month and year. So, your customer retention is calculated by dividing 300 by 400. Your customer retention is 75%.

Retention 90

Retention Metrics Benchmarks SaaS 90

ProfitWell

NOVEMBER 13, 2019

The good news is that the most important subscription KPIs are constant across SaaS businesses, whether you’re selling a timekeeping software or an accounting tool. Read on to find out what the top six subscription KPIs are, why you should be tracking them, and how. Why subscription companies need to track KPIs. Forecast Demand.

Subscription 80

Subscription Payment Features Customer Lifetime Value Benchmarks 80

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 169

Cloud Software Benchmarks Retention 169

OPEXEngine

JUNE 29, 2020

Benchmark the health of your SaaS company, and. Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. The post Rule of 40: How to benchmark your SaaS growth appeared first on OPEXEngine. Read on to find out more!

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 161

Cloud Software Benchmarks Retention 161

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Marketing? .

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. In addition, it affects cash flow.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

Clouded Judgement

JUNE 20, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 161

Cloud Software Benchmarks Scale 161

Andreessen Horowitz

SEPTEMBER 13, 2023

Of the 50 companies on the list, only 5 are products of, or acquisitions by, pre-existing big tech companies: Bard ( Google ), Poe ( Quora ), QuillBot ( Course Hero ), Pixlr ( 123RF ), and Clipchamp ( Microsoft ). Acquisition for top products is entirely organic—and consumers are willing to pay! With no platform shift (e.g.,

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Clouded Judgement

DECEMBER 20, 2022

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 130

Cloud Software Review Software Benchmarks 130

BrightBack

JANUARY 17, 2022

Factor in the huge uptick in global demand for online subscriptions services that arose through the pandemic, and we see that succeeding at retention has never been more important, and becomes a key differentiator for those who do it.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Retention 75

Retention Metrics Strategy Scale 75

Baremetrics

SEPTEMBER 15, 2021

Even better, these growth metrics can be weighed against industry benchmarks to analyze growth within the proper context. Here’s an example of monitoring the growing number of active subscriptions to your SaaS: Changes in Monthly recurring revenue (MRR) The monthly recurring revenue is the total revenue gained from your business every month.

SaaS Payments 81

SaaS Payments Payment Features SaaS Payments 81

Chargify

OCTOBER 21, 2020

As many leading companies know, customer subscription management isn’t a “set it and forget it” concept. It is important for businesses to constantly analyze the health of their subscription model to make sure it is truly working for their customers and their bottom line. Objectively Measuring Your Subscription Business.

Payment Features 63

Payment Features Subscription Payment Services SaaS Payments 63

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

FastSpring

APRIL 16, 2019

The best thing about a subscription program is the reliable revenue it generates. Your subscription churn rate is the number of subscribers you lose over a given period. the subscriber elects to cancel their subscription) or involuntary (e.g. Wondering why people are canceling their subscriptions? What is churn?

Payment Methods 66

Payment Methods Churn Payment Features Subscription 66

User Pilot

JULY 13, 2023

Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average. Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service. The formula of Customer Acquisition Costs (CAC).

Metrics 89

Metrics Customer Lifetime Value Benchmarks Churn 89

Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

User Pilot

APRIL 29, 2024

A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. The renewal rate is calculated as the number of customers who renew their subscription divided by the total number of customers up for renewal at any given period.

SaaS Payments 79

SaaS Payments Business SaaS Payment Solutions 79

CustomerSuccessBox

OCTOBER 21, 2021

Customer Success has become a must for every SaaS business with the advent of the subscription economy. For so many years, SaaS has focused so strongly on the acquisition that they have been blind to other aspects of the customer journey. The subscription model has become the majority in the B2B SaaS industry.

Payments 52

Payments Customer Success SaaS Payments Revenue 52

ProfitWell

JANUARY 13, 2020

There’s a question that every startup founder, subscription service provider, and ecommerce store owner, needs to ask themselves on a regular basis: Is this the most effective price for my product or service? Especially if you’re trying to get ahead in today’s highly competitive SaaS and subscription markets.

Pricing 52

Pricing Subscription Payment Features Strategy 52

Kellblog

OCTOBER 30, 2022

One of my new benchmarking themes is that people need to pay more attention to matching their benchmarks with their aspirations. Customer acquisition cost (CAC) ratio of 1.2 Margin profile of 77% subscription, 73% blended. This is all private SaaS companies, including 22% PE-backed and 13% boostrapped. blended, 1.8

Metrics 135

Metrics SaaS Benchmarks Churn 135

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV).

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

Brian Balfour

MARCH 21, 2017

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not?

Benchmarks 40

Benchmarks Business Model Acquisition Subscription 40

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Use benchmarks to monitor your performance to see how well each stage converts. The industry benchmark for this metric sits at 8.5%. Imagesource: Firstpagesage.

SaaS Payments 94

SaaS Payments Payment Methods Payment Solutions Payments 94

OpenView Labs

SEPTEMBER 17, 2019

This week we released our third annual Expansion SaaS Benchmarks report. But benchmarks alone are not enough. We’ve got to make the leap from benchmarks to action. Here’s our advice on how to use the benchmark data to grow even faster in 2020. This finding doesn’t come as a major surprise. Your action items for 2020.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

Kellblog

MARCH 17, 2022

Earlier this week I appeared on a webinar with You Mon Tsang , founder and CEO of ChurnZero , a SaaS application aimed at helping subscription businesses reduce churn. Customer acquisition cost (CAC) and the CAC ratio. Benchmarks for many of these metrics from the KeyBanc 2021 SaaS Survey. LTV/CAC ratio.

Metrics 101

Metrics Customer Success SaaS Benchmarks 101

OPEXEngine

JUNE 23, 2021

The CAC Payback Period, also known as Months to Recover Customer Acquisition Cost (CAC), measures the number of months of subscription revenue it takes to recover the costs to acquire one customer. Measuring Customer Acquisition Efficiency. I would say that both are good metrics; each gives you slightly different information.

Benchmarks 52

Benchmarks Acquisition SMB Subscription 52

Tom Tunguz

NOVEMBER 16, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. New Relic charges by the server - the more computers monitored, the greater the subscription fee.

Benchmarks 100

Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine your business goals.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102

Scale Sales Hiring Metrics Sales 102

Subscription Flow

JANUARY 5, 2024

These metrics can assist SaaS product owners and managers in measuring customer satisfaction, retention, acquisition, revenue, profitability, and growth—the metrics we will be going over in this blog to help you discern how to use B2B SaaS metrics for the betterment of your company.

B2B 52

B2B Metrics SaaS Benchmarks 52

Andreessen Horowitz

AUGUST 22, 2023

Investors often use 3x LTV:CAC as a rough benchmark of a consumer company’s financial health. If your customer lifetime value (LTV) is 3 or more times your customer acquisition cost (CAC) within 5 years, that means your company has efficient returns on sales and marketing spend. and thus COGS (cost of goods sold) structures.

Customer Lifetime Value 75

Customer Lifetime Value Benchmarks Investment Metrics 75

OpenView Labs

MAY 24, 2021

In OpenView’s 2020 SaaS benchmarks , we pointed out that public markets were starting to take notice of product-led companies. Like OpenView’s coverage of SaaS metrics and benchmarks? Please consider participating in our 2021 Financial and Operating Benchmarks Survey —now open! Atlassian has an R&D:S&M ratio of 2.9:1.

Scale 98

Scale Headcount Sales Hiring Benchmarks 98