OPEXEngine

JUNE 29, 2020

Benchmark the health of your SaaS company, and. Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. This article originally appeared on Abel Finance. Read on to find out more! How does the Rule of 40 work?

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

ProfitWell

NOVEMBER 13, 2019

The good news is that the most important subscription KPIs are constant across SaaS businesses, whether you’re selling a timekeeping software or an accounting tool. Read on to find out what the top six subscription KPIs are, why you should be tracking them, and how. Why subscription companies need to track KPIs. Forecast Demand.

Subscription 80

Subscription Payment Features Customer Lifetime Value Benchmarks 80

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 100

Baremetrics

SEPTEMBER 15, 2021

Growth rates in personal financial savings Growth rates can also be applied to personal finance. Even better, these growth metrics can be weighed against industry benchmarks to analyze growth within the proper context. One-off payments like setup fees or consultation fees are not part of the MRR.

SaaS Payments 81

SaaS Payments Payment Features SaaS Payments 81

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102

Scale Sales Hiring Metrics Sales 102

Tom Tunguz

NOVEMBER 16, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. New Relic charges by the server - the more computers monitored, the greater the subscription fee.

Benchmarks 100

Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

Kellblog

NOVEMBER 23, 2022

Finance types on the board might view these as simple canapes served before the meal. In a small initial land and big expand model, this may run much higher than 30-40% but that also depends on the definition of land – i.e., is the “land” just the first order or the total value of subscriptions acquired in the first 6 or 12 months).

Technical Review 118

Technical Review Software Review Forecasting Churn 118

Baremetrics

MAY 4, 2021

Financial forecasting models are used to predict financial outcomes within a specified area of your business, like recurring revenue or payroll. Adopting this approach provides you with invaluable insights into your subscription-based business, helping you calculate costs, improve budgeting, and allocate resources. The result?

Forecasting 98

Forecasting Benchmarks Finance Subscription 98

OPEXEngine

MAY 22, 2020

The podcast is an excellent SaaS Metrics 101 listen even for experienced SaaS finance experts. And I’d point out that you need to benchmark both the performance metrics and the underlying individual metrics to diagnose exactly where to focus on improvement. CAC : Customer Acquisition Cost. ACV : Annual Contract Value.

Metrics 52

Metrics SaaS Deferred Revenue Benchmarks 52

ProfitWell

DECEMBER 3, 2019

Revenue-based financing & MRR Lines. Revenue-based financing is one option. A Series C investment is generally intended to aid launch into new markets or to aid in the acquisition of other companies. It’s vital that you keep it low: retaining customers means retaining their MRR and saves you money on customer acquisition.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OPEXEngine

NOVEMBER 21, 2019

During the annual budget and planning process, SaaS Finance leaders focus on making sure that resources are allocated appropriately across the company so the company achieves its performance goals – usually revenue and profitability goals – for the upcoming year. Unit Economics are an imperfect measure of ROI at the macro level.

Sales Hiring 45

Sales Hiring Underperforming Technical Team Scale Customer Lifetime Value 45

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Chart Mogul

AUGUST 20, 2019

This is an easy task for SaaS businesses that charge a monthly subscription fee — in that case, a month is the most relevant period. But if you’re only selling annual subscriptions a monthly ARPU might not be the best measure — in that case, you might want to look at your average revenue by quarter or even by year.

SaaS 65

SaaS Customer Lifetime Value Metrics Pricing 65

ChurnZero

MARCH 18, 2022

My first answer is – just as a business finance-oriented person and former CEO – I like the notion of each CSM having their own MRR. Yours is, you have a super low Customer Acquisition Cost (CAC) so you can justify that with the super high churn. It’s subscription growth margin, which plays into CAC payback period.

Customer Success 98

Customer Success Metrics SaaS Banking 98

Chart Mogul

AUGUST 20, 2019

This is an easy task for SaaS businesses that charge a monthly subscription fee — in that case, a month is the most relevant period. But if you’re only selling annual subscriptions a monthly ARPU might not be the best measure — in that case, you might want to look at your average revenue by quarter or even by year.

SaaS 52

SaaS Customer Lifetime Value Metrics Pricing 52

Kellblog

JANUARY 2, 2024

PE software acquisitions were at roughly pre-pandemic levels in the first three quarters of 2023, though still well below 2021 and 2022 highs. While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Partial hit.

AI Search 110

AI Search Technical Review Technical Advisors ChatGPT 110

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). The new playbook: product led growth.

Scale 70

Scale Startup Technical Review Software Review 70

User Pilot

JUNE 11, 2021

Next, you can track the traffic source and medium to identify which acquisition channels are bringing in the most traffic. Go to Acquisition > All Traffic > Source Medium. Another brilliant feature is its comparative analysis, which lets you monitor competitors and compare your performance against industry benchmarks.

Software Review 52

Software Review Software Social Media SaaS 52

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). The new playbook: product led growth.

Scale 51

Scale Startup Technical Review Software Review 51

All that Saas

MAY 1, 2021

Management: manages all the brand’s ambassadors, approves samples, tracks payment, and feedbacks. Supports up to 50,000 verified creators, secure payment, reports, email support, and more. iFluenz provides a free subscription. Also, it increases customer acquisition and helps build a strong community around your brand.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). The new playbook: product led growth.

Scale 40

Scale Startup Technical Review Software Review 40

Baremetrics

NOVEMBER 10, 2019

Say, your customer acquisition efforts are starting to pay off, and you need to keep an eye on your Customer Acquisition Cost (CAC). For more established companies, the standard and widely-understood method for forecasting cash from annual payments is to forecast Deferred Revenue. Here’s another go. If not, what needs to change?

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Sales Hacker

SEPTEMBER 4, 2018

This metric is the opposite of churn and shows how much existing customers are upgrading their subscriptions or signing up for additional services. Often booked as part of Customer Acquisition Costs, this metric computes the total costs in terms of time and money required to onboard, train, and support customers using your product.

Customer Success 56

Customer Success Scale Technical Review Systems Review 56

All that Saas

JULY 8, 2021

According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. Klaviyo offers a wide range of resources like webinars, guides, live training, benchmark reports, and much more to help users in improving their email marketing strategy. Want to improve your digital marketing?

Software Review 52

Software Review Software Marketing Scale 52

SaaStr

OCTOBER 24, 2019

Because there is not benchmarks. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments. So if you get the invoice, you get the payment and that’s a lot more interesting.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

User Pilot

JANUARY 15, 2021

You need to make sure they are SMART, quantitative and benchmarked. So, understanding what they do within your product is critically important for: improving new user Acquisition improving user Activation maximizing and increasing Revenue improving user Retention encouraging current users to refer you to new users, etc, etc.

SaaS Payments 69

SaaS Payments Payment Solutions Payments Underperforming Technical Team 69

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). Arley Nevar.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130