SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Reduce customer acquisition cost.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Early monetization characterizes also the marketing-led growth model.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. I highly recommend Predictable Revenue from Aaron Ross. It’s about turning companies into communities.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Andreessen Horowitz

SEPTEMBER 22, 2023

Crowdstrike: product→platform A platform is a company that has a defensible core product with lasting customer relationships, and something about that core product that gives them the right to win incremental new business from the customer at a lower cost of acquisition than competitors. In Crowdstrike’s case, it did.

Travel 107

Travel Forecasting Pricing Scale 107

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

OpenView Labs

FEBRUARY 3, 2022

To find out which of these features are most common, OpenView surveyed over 500 SaaS companies ranging from pre-revenue to $100 million in ARR. As investors, we keep a close eye on customer acquisition cost (CAC) payback. AWS and other infrastructure providers have been using UBP for nearly a decade. Here’s what we learned: 1.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You see a pretty low percentage even for pretty mature products. For PLG product like how do we hook them?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

SEPTEMBER 13, 2020

If you look at the IAS vendors, they passed $130 billion revenue milestone this year. We’ve all seen AWS and what they’ve done with their platform. What that does is not only did it accelerate the top line revenue for Shopify, but it dramatically opened up their total addressable market on a revenue basis. .

Sales Hiring 153

Sales Hiring Scale Payments Cloud 153

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JULY 1, 2020

It has a portion of its revenue that’s very sensitive to the economy and a lot of startups in the customer base, good and bad, right? There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. I wake up every night since quarantine at 3:00 AM.

Merchant Services 173

Merchant Services Scale Sales Recruiting Sales 173

Chart Mogul

DECEMBER 22, 2021

You can now directly add revenue charts within Pitch without leaving the platform. This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes. No revenue graph this time. How did it all start? With a tweet.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period).

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Sales Hacker

NOVEMBER 10, 2020

The acquisition process [21:55]. Have you applied to Revenue Collective yet? And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. I know you have product market fit. You can do it.”

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SaaStr

AUGUST 20, 2019

Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. Sameer Dhokalia: Hey, good afternoon everyone. Anna Khan: Awesome.

Scale 132

Scale Acquisition Scaling Sales Hiring 132