SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Reduce customer acquisition cost.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Early monetization characterizes also the marketing-led growth model.

SaaS 103

SaaS Acquisition Onboarding Retention 103

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & How much is a customer going to bring you over his lifespan using your product? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. & a few others.

SaaS Payments 231

SaaS Payments Metrics Payment Methods Scale 231

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: It’s important to find your niche and to find product market fit.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Andreessen Horowitz

SEPTEMBER 22, 2023

Crowdstrike: product→platform A platform is a company that has a defensible core product with lasting customer relationships, and something about that core product that gives them the right to win incremental new business from the customer at a lower cost of acquisition than competitors. In Crowdstrike’s case, it did.

Travel 110

Travel Forecasting Pricing Scale 110

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You see a pretty low percentage even for pretty mature products. For PLG product like how do we hook them?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. You changed the name to ZoomInfo after that acquisition.

Sales Hiring 157

Sales Hiring Scale Payments Cloud 157

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Sam Blond: It was a combination of product marketing, marketing and then relationship management.

Merchant Services 180

Merchant Services Scale Sales Recruiting Sales 180

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period).

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes. QR codes — added the ability to quickly copy your newly created API keys by scanning the QR code (instead of needing to type them out on your mobile device). Most popular blog posts.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Sales Hacker

NOVEMBER 10, 2020

The acquisition process [21:55]. And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. I know you have product market fit. The acquisition process [21:55]. Who influenced AJ [33:28].

VP of Engineering 75

VP of Engineering Scale Development Team Review Technical Review 75

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 137

Scale Acquisition Scaling Sales Hiring 137